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Postcard Mailing from the Lettershop in Allgäu
A postcard mailing does not require an envelope, but before the card reaches your customers‘ mailboxes, it needs printing, addressing, franking, and delivery. Futura Marketing bundles these steps into a single order. Your task is limited to approving the design, text, and recipient list.
You do not need to build your own infrastructure for the campaign. We accept your addresses in the format provided by your CRM or ERP system and print names, salutations, or voucher codes directly onto each card. We then frank the mailings and deliver them ready for postal service. We also handle postcard mailings to recipients in Austria and Switzerland in the same process. The broad spectrum of our mailings is demonstrated by our Lettershop, through which we have been sending mailings for tourism, industry, and online retail since 1993.
Small print runs are expressly welcome. We start from as few as 10 pieces. Before delivery, we manually check the address, print image, and franking of each card, regardless of whether your postcard mailing reaches ten or ten thousand recipients.
Request your individual postcard mailing from us now:
Win back existing customers with a postcard mailing
Customers who haven’t ordered in months are often difficult to reach by email. A card in the mailbox breaks this routine. A postcard mailing is immediately legible because no one has to open an envelope first. This is a noticeable advantage for reactivation campaigns.
What belongs on the card? A personal sentence with the first name, a clear offer with an expiry date, and a QR code that leads directly to the relevant landing page. Because each recipient receives their own voucher code, you can later see which card triggered an order. This makes a postcard mailing as measurable as an online campaign.
In addition to customer retention, the format is suitable for invitations to in-house exhibitions, for the start of the season in hotels and holiday regions, or as a thank you after the first order. For recurring occasions, we pre-print the basic motif in a larger run. Personalization then only takes place shortly before each wave, which reduces the cost per card.
When is a postcard mailing worthwhile instead of a letter in an envelope?
The choice of format determines costs, space for content, and the chance of being read at all. If the message is short, a postcard mailing plays to its strengths. If, on the other hand, your offer requires explanations, price lists, or a reply form, the classic letter is often the better choice. The overview compares the three common formats:
| Criterion | Postcard | Letter in envelope | Self-mailer |
|---|---|---|---|
| Space for content | one page plus address field | several sheets and enclosures | several folded pages |
| Opening required | no | yes | tear open or unfold |
| Cost per mailing | low | high | medium |
| Typical use | Invitation, voucher, reminder | detailed offer, contract information | product presentation, catalog excerpt |
| Personalization | Name, code, QR code | completely individual cover letter | Name and code on several pages |
For short impulses, the postcard as a mailing is usually the most economical format. However, you should be aware of one disadvantage: anyone who picks up the card can read what is on it. Confidential content such as account balances or health data should therefore be placed in a sealed envelope. We will openly tell you which format suits your goal and budget before printing. Both formats can also be combined well, for example, if a postcard mailing announces a detailed catalog two weeks before its dispatch.
Format, paper, and finishing to match the card’s message
According to Deutsche Post, a postcard is a mailing between 140 x 90 mm and 235 x 125 mm with a basis weight of 150 to 500 g/m². Within this framework, there is a lot of leeway. DIN A6 is well suited for vouchers and appointment reminders, while the maximum format of 235 x 125 mm offers space for a large product image. As long as the dimensions are adhered to, the larger card does not incur higher postage.
The material also conveys your message. A 300 g/m² cardboard feels valuable in hand and survives the postal route without creases. Matte surfaces are easy to write on. Partial varnishing specifically highlights a logo or product. If you are planning a postcard mailing with a color-critical product photo, a proof print is worthwhile before the entire print run begins.
Do you prefer a single point of contact for printing and shipping? Then the cards come from our Allgäu printing house. Printing is done there by our sister company KSW within the Carbunus Media Group. Your postcard mailing thus goes through printing, addressing, and delivery without long transport routes. We clarify corrections on the printing sheet directly instead of sending them back and forth between several companies.
Save postage through verified addresses and suitable shipping rates
For postage, the print run primarily determines the rate. If the print run is small, the regular postcard postage applies. For larger quantities, Deutsche Post’s Dialogpost is an option, which is tied to minimum quantities and fixed delivery conditions. We will calculate exactly which rate is most cost-effective for your postcard mailing before approval.
Every undeliverable card costs printing and postage without anyone reading it. Therefore, before printing, we compare your list for duplicate entries, missing house numbers, and incomplete postal codes. This comparison is particularly beneficial for postcard mailings to older existing lists, as relocations are more frequent there. We process the recipient data for the specific purpose of your mailing and do not pass it on.
Send us a short inquiry with the print run, desired format, and shipping date. Our offer lists printing, processing, and postage as separate items so that you can clearly compare your postcard mailing with other channels. A dedicated contact person will answer any questions, including by phone in the evening at +49 7563 9110-0.
