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Mailing assembly for mailings from 10 pieces
Futura Marketing takes care of mailing assembly starting from just 10 pieces, while many service providers only start at four-figure print runs. Your printed materials, inserts and product samples arrive with us in Kisslegg, are checked and go back out assembled. Whether 40 invitations or 40,000 promotional letters, the process remains the same.
Since 1993, we have been working as a lettershop and fulfillment service provider in the Allgäu region. When printed materials are left over between two campaigns, we store them on over 3,000 sqm of heated space instead of sending everything back. Reprints thus remain within easy reach. This saves you transport routes.
We coordinate the mailing assembly for each mailing according to the respective print run. Small series are produced entirely by hand, larger ones partly by machine with manual final inspection. We do not impose a fixed system specification on you. Whether your addresses come from an Excel file or an ERP system, we take them over in the existing format. Our lettershop shows which services related to mailings are included. You supply the components, we deliver the ready-to-ship mailing.
The most common advertising media include mailings, cover letters, catalogs and brochures, flyers with promotional items or even merchandising packages, right through to elaborately personalized cover letters combining all of these elements.
Inserting inserts, brochures and product samples into your mailing
How many components actually go into a mailing? Rarely just one. Cover letter, response card, brochure, product sample and envelope must come together in the right order, otherwise neither the weight nor the impact will be right in the end. The assembly of mailings arranges precisely these components and combines them into a ready-to-ship unit.
Which inserts are required depends on the objective of the campaign. The following overview shows common mailing types, the components typically used, and what we pay particular attention to during processing. This makes it easier to decide which building blocks your next mailing really needs:
| Mailing Type | Typical Inserts | What We Look For |
|---|---|---|
| Promotional Letter | Cover Letter, Flyer, Reply Card | Address Assignment, Weight Limit |
| Catalog Mailing | Catalog, Insert, Voucher | Sturdy Outer Packaging |
| Product Sample | Sample, Info Sheet, Envelope | Leak Protection, Format Limit |
| Invitation | Card, Program, Return Envelope | Sequence, Window |
| Customer Magazine | Magazine, Personalization, Insert | Sorting by Lead Region |
The more inserts are added, the more important the order becomes, because recipients should see the cover letter first. We handle extensive runs with catalogs through our catalog mailing service. Sensitive product samples additionally receive protective packaging during mailing assembly so that nothing leaks or breaks. A missing insert is noticed by us before sealing, not by the recipient.
Assembly in the lettershop saves you postage on every run
Postage hits the budget harder than printing. Because assembly of lettershop-typical mailings determines weight, format, and sorting, it plays a decisive role in the price per mailing. We control precisely these three variables during collation.
Mailings that are pre-sorted by delivery region and delivered on pallets receive better terms than a loose handover at the counter. We prepare your mailing during assembly so that it meets these requirements, and we handle franking and delivery. For promotional bulk mailings, we use Deutsche Post’s Dialogpost.
Many customers look for lettershop assembly and dispatch as a single service rather than three separate orders. That is exactly how we handle it, from delivery to handover to the post office. Interim storage, additional freight trips, and coordination loops between multiple providers are thus eliminated.
Calculating prices for mailing assembly sensibly
What does a mailing cost per piece? Posed this way, the question rarely gets you anywhere. The costs of mailing assembly are made up of setup time, handling per insert, material, and postage. With 500 mailings, setup time weighs heavily; with 50,000, postage dominates.
So do not calculate the unit price alone, but the total cost of the campaign. Two fewer inserts sometimes save more than any discount on printing, because the mailing weight then drops below a postage threshold.
Before production starts, we tell you where a change actually pays off. This assessment costs nothing. It is based on over 30 years of experience with mailings for retail, associations, and tourism, and recurring campaigns can be calculated as a fixed tiered price for the entire year upon request.
Small runs are not a special case for us. Even a mailing to 80 existing customers receives a proper calculation instead of failing due to a minimum order value. Through the Carbunus Mediengruppe, printing from our own production can be added upon request, which saves one supplier and one interface. Printing and mailing assembly then run at the same location, with no transport in between.
Every mailing is checked by hand before dispatch
Zero-error tolerance is not a slogan for us, but a fixed work step. As long as a mailing is still open, we check completeness, order, and the assignment of personalized components. A wrongly inserted cover letter costs more than the entire assembly.
Our team has worked with a fixed staff for years, which is why recurring mailings start without lengthy briefing. You reach dedicated contacts instead of a hotline with rotating staff. During ongoing campaigns, we are reachable almost around the clock via mobile forwarding. If a print deadline shifts, we adjust the mailing assembly so that the delivery date still holds.
We use your address data exclusively for the respective order. It is never passed on. If it is only about cover letters without inserts, our letter inserting service better suits your project. As soon as multiple components come together, mailing assembly is the shorter route.
