Have PR packages shipped, from the box to delivery
What determines, on camera, whether PR packages leave the desired impression on creators and editorial teams? Usually, it’s the first few seconds after opening. Futura Marketing handles the entire process from goods receipt to delivery to the recipient. You provide the products, recipient list, and desired date; our team in Allgäu takes care of everything else by hand.
Because new products, merchandise, and print materials often arrive from different suppliers at different times, we check every delivery for quantity and condition before it is stored. Goods without a barcode are not an obstacle: We record them according to your own item number and apply missing labels with batch or expiry dates ourselves. Only when all components are complete does the packing of the PR packages begin, ensuring that no box leaves our facility with a missing enclosure. You approve the packing list in advance.
Would you like to send PR packages that are part of a larger campaign involving a competition, trade promotion, or trade fair appearance? In that case, we integrate the seeding with our promotional logistics, so that prizes, displays, and creator shipments come from a common stock. This saves duplicate warehousing and keeps all appointments in one hand.
An influencer box that leaves a lasting impression during unboxing
Every detail counts during unboxing, as the community usually sees the content for the first time at the same time as the creator. An influencer box therefore needs a clear dramaturgy: the personal message at the top, the main product below, and the extras at the end. We determine this sequence together with you and document it in an illustrated packing instruction, so that the five hundredth box looks exactly like the first.
The material contributes to this impression. Depending on the budget, we work with folding cartons, hinged boxes, or internally printed shipping boxes. If no standard size fits, we produce custom-made boxes in which nothing slips. We secure bottles, glasses, and electronics with foam inserts or blister film, so that PR packages arrive undamaged even after multiple transshipment points.
Before sealing, we compare the contents with the packing list, and a second person then checks for completeness and appearance. Our zero-defect tolerance means: No influencer package leaves the hall unchecked.
Would you like to reach end customers directly in addition to creators? For beauty, food, and supplement brands, seeding can then be combined with touchpoint sampling, where product samples are specifically distributed to other target groups.
Greeting cards, logo printing, and engraving for a personal touch
In-demand creators often receive several shipments a day, especially before Christmas. It is rarely the most expensive package that is remembered, but the most personal. That’s why we personalize directly in-house: handwritten or printed greeting cards with names, your logo on the lid and tissue paper, engravings on accessories, as well as screen, digital, or sublimation printing on textiles and mugs. Personalized PR packages thus appear like an invitation and not like a mass mailing.
Cards, inserts, and press texts can be produced in the printing shop of our group, Carbunus Mediengruppe, so that paper and color match the packaging without you having to brief a second agency. PR boxes for editorial offices can receive a printed factsheet with contact person, product data, and embargo period upon request. QR codes and discount codes also land directly on the card.
To ensure that recurring occasions such as a spring launch or the Advent campaign remain plannable, we develop an Influencer Marketing Box as a series. Packaging and print data remain the same, only the card and content change from wave to wave. This reduces the cost per shipment with each subsequent round, because the die-cut and layout are already available. The same principle works for PR packages to fixed press distributors who receive novelties several times a year.
Quantity, content, and personalization determine the price of your PR packages
A flat rate for PR packages makes little sense, because 10 hand-labeled boxes to beauty creators involve a completely different effort than 400 identical shipments to specialist editorial offices. Four factors determine what a single shipment ultimately costs. Where exactly does the effort arise? The overview shows it, including the points where you can counteract yourself.
| Cost Factor | What increases the effort | How to keep it lean |
|---|---|---|
| Quantity | Setup time is distributed over few units | Bundle shipments in one wave |
| Content | many individual parts, fragile products | Deliver additions pre-sorted |
| Personalization | Handwriting, engraving, individual printing per recipient | Limit individualization to the card |
| Shipping Destination | Third countries like Switzerland with customs documents | Report addresses outside the EU early |
We calculate each PR package with separately itemized unit price and postage so that you can cleanly allocate budgets to individual campaigns. Often, a personal card is enough to make a shipment feel individual, while the box and content remain the same for all recipients. Subsequent waves with identical content start faster because the agreed packing instructions are already on hand.
If you wish to send influencer packages throughout the year, maintaining a fixed stock with us is worthwhile. Your products will then be stored permanently in our heated halls, dry and separated by customer. Reshipments leave the warehouse without renewed delivery. You can view the stock per item at any time in your inventory overview. Undeliverable shipments are booked back into stock after return verification. As soon as an item falls below the agreed minimum quantity, you will receive a notification even before the next PR packages are packed.
Small runs from 10 pieces for launches and seeding campaigns
Not every campaign needs hundreds of recipients. A small test wave often shows which creators react before you expand the budget. For a launch with selected creators, we accept orders from as few as 10 pieces, at fair conditions and with the same care as for large waves. If your stock is already with us, a single PR box can also be sent at short notice, for example, if an editorial team makes a subsequent request.
From Kisslegg, we reach recipients in Germany, Austria, and Switzerland via short routes; worldwide, we ship via standard or express delivery. For PR packages to third countries, we prepare the customs documents simultaneously. All tracking numbers are sent to you as a compiled list so that your team can follow up.
A photo of the products, the approximate number of recipients, and your campaign start are sufficient as a starting point, most easily via the contact form. A dedicated contact person from Futura Marketing will then plan your PR packages with you, from the box to the shipping method.
🇪🇺







































